Traditional Marketing
In reality, traditional marketing is defined as 'pre-www', in other words, none internet advertising.
Although the world has moved on, and the Internet is the single biggest change in Marketing history, there is still room for good quality, traditional marketing.
Much of the information here is explained in more detail in other parts of this site. Click the sub headers below to go to the relevant page, or have a look in our articles section.
In-House Marketing
Simply put, the use of promotional ideas at your place of business. From BOGOF to Free Items, properly targeted and carefully monitored, this form of marketing can be extremely successful.
Direct Marketing
The sending of promotional materials to customers and potential customers. You need to ensure your mailing lists are high quality and targeted. A careful eye needs to be kept on cost, and we would always advocate you start small and measure the returns.
Media Marketing
Many businesses feel that this must be outside their budget, but very often it's not. Apart from TV adverts, which are probably too expensive for most small and medium sized businesses, there are now countless commercial local radio stations, which can often provide a very cost-effective route for business marketing. And PR can be remarkably effective, both in terms of reach and cost.
Telemarketing
Telemarketing has something of a bad name, mainly due to the endless cold calls made by high pressure sales teams trying to sell 'Great Share Deals in New York' or 'The Best Double Glazing Deal in the UK - if you Buy Now!'. The best way to use telemarketing is as a follow-up to Direct Mail. Direct Mail responses are typically 1-4%, but this can easily double or treble with an effective telemarketing follow-up.
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